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Psychology Color Effect | Infographic Featured

23 May 2013
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Color plays a major role in our lives in so many ways. Perhaps no choice is as vital to marketing as color.

Psychology Color Effect | Infographic

Color plays a major role in our lives in so many ways. Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. This infographic examines the psychology of color and shows the overall importance of color to consumers and characteristics of many individual colors. Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning and readability. When you are looking at the best visual choice for your next project, this color infographic should be a handy guide. Whether you are painting a room at home or designing a web site, color matters. Be sure to do some careful research!

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