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The Aircel Billboard - Saved Life Featured

18 October 2009
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Aircel Billboard saved life

Indian mobile operator AIRCEL hung up on a street in Mumbai (Bombay) advertising with inflatable boat. This has been put to real use during the floods and helped in creating a very positive buzz around the brand. The slogan reads "In case of Emergency cut rope." 15 July 2009 the city hit a downpour, flooding the city. And then the townspeople finally able to take advantage of advertising.

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