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Evian Live Young New Ad Campaign

19 February 2011
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The French advertising agency BETC Euro RSCG invented interesting advertising which can be seen on billboards and in print advertising water Evian. This is to some extent continued humorous advertising campaign with babies, roller-skating and T-Shirts. The slogan reads: "Live young."

Evian Live Young New Ad Campaign

Evian’s new advertising campaign decorated the walls of Paris to mark the occasion, Colette’s Parisian concept store is launching a range of limited edition collectors’ t-shirts in collaboration with the famous brand of water. ‘Live Young’ and ‘Baby Inside’: Evian’s newest and most colorful slogans. Looking out for the youth of today, Colette and Evian offer the same t-shirt that is featured on the advert. Colette has been selling the back-to-baby t-shirts for 30 euros. The French water brand has gotten Sharapova involved in their “Live Young” campaign, and posters featuring the tennis star Maria Sharapova also have emerged.

“Live Young” begins with a baby tapping one roller-skate-clad foot and playing a version of Sugar Hill Gang’s “Rapper’s Delight” (remixed by hip-hop producer Dan the Automator) on an old-school boombox. This isn’t the first time Evian has used babies to get the point across. In 1998, it ran a campaign featuring babies doing a synchronized-swimming routine.

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